Strategists, listed by the work they do.

The roster

Alphabetical by name. Opening a row shows six facts. It does not score the person.

• Joshua Nelson

  I take creative from concept to completion, working across editorial, digital, video, and live activations. 10+ years building brands and leading campaigns across entertainment, tech, and e-commerce.

• Julianna Woodland

  Performance creative strategy for brands that need more testing volume and repeatable wins.

• Kaitlyn Winey

  We turn customer behavior, creative performance, and competitive blind spots into direct response advertising systems that consistently produce better creative.

• Kelly Rocklein

  As a fractional creative strategist and UGC creator for top brands, she combines strategy and creativity to deliver real results.

• Kristin Rupert

  I have been a Content and Creative Strategist since before either of them were an established profession. ... 15 years of professional experience working on major household and DTC brands.

• Mahek Singh

  As an independent strategist, she partners with founders, agencies, and creative teams to craft insight-led, culturally grounded strategies built to resonate.

• Nadeen Ezzeddine

  I'm Nadeen (nuh-deen), a Seattle-based fractional creative strategist and UGC expert. I've partnered with 200+ brands, developing high-converting ad and organic concepts backed by strategic insight.

Specialties

These are the find pages. Opening one does not rank anyone. A specialty with zero rows is empty on purpose.

• Creative strategy

  The idea behind the work, and the work a brand is willing to put in public.

  Open find page · 3 listed
• Performance creative

  Creative made to be tested in advertising, and judged by the response.

  Open find page · 4 listed
• Brand strategy

  Positioning, identity, and the story a company is willing to repeat.

  Open find page · 0 listed
• Business strategy

  Where the firm competes, and what it refuses to take on.

  Open find page · 0 listed
• Growth strategy

  How demand is earned. A channel is not the strategy.

  Open find page · 0 listed
• Product strategy

  What to build, for whom, and what stays unfinished.

  Open find page · 0 listed
• Communications strategy

  What the company says in public, and what it will not say.

  Open find page · 0 listed
• Go-to-market

  How an offer reaches the buyer the first time.

  Open find page · 0 listed

Who they serve

Hubs are the other way in. A hub is not a shortlist and not a ranking.

• Startups and founders

  Strategists whose sites say they work with early companies.

  Open find page · 7 listed
• B2B companies

  Strategists whose sites say they work with businesses that sell to businesses.

  Open find page · 0 listed
• Professional services

  Strategists whose sites say they work with firms that sell expertise.

  Open find page · 0 listed

What a listing holds

A listed strategist has six facts on the row. The line about who they serve has to come from their site, or from them. This directory does not invent it.

1. Name
2. Specialty
3. Practice URL
4. Proof link
5. Last checked
6. Who they serve

See the listing shape. No strategist is attached to that specimen.